Digital strategies continue to evolve as Google continues to update its algorithms. The name of the game is no longer simply using your website to be found, but to engage your clients. I like this article because it gives you ideas on how to engage using the various social media vehicles. http://www.fastcompany.com/3000283/seo-isnt-what-you-think-it Find out where your customers are and engage in meaningful dialogue and helpful tips. You need to play to win, but you need to be strategic, given your resources. Remember that digital strategies are but one of your overall marketing strategies.