Busted by Facebook? One per person, please.

While it has been in the in the rules for some time, Facebook officials are cracking down on fake users. Use of bogus IDs, pages, friends, posts and likes have lead users down the wrong road. Fake reviews, stories and rumors are turning off advertisers. Last June, Facebook confirmed that 8.7 percent of its 855 million active users were either fake, duplicative, or not totally honest in some way. Misuse by political groups (particularly around gay rights, elections and other hot topics), phony donation entities and malware links have been fairly common. Facebook can’t allow it, as it undermines their credibility.

Facebook is taking steps to eliminate fakers, using hundreds of employees to weed out fake activity. There is now an automated system in place to purge fake “likes.” A flag is raised for those who send out hundreds of friend requests at once, or for users that like multiple pages all at once. Antivirus software is being used to detect and eliminate malware. Facebook has new partnerships with antivirus companies, so you can download antivirus software, which may or may not be free. For those who don’t comply, they either get a warning or have their account suspended.

According to Facebook, they tout they are “…a community where people use their real identities.” They state: “The name you use should be your real name as it would be listed on your credit card, student ID, etc.” You can personally stay safe by having just one site attached to the real you and using business pages for your various businesses and beliefs! Learn more at http://www.nytimes.com/2012/11/13/technology/false-posts-on-facebook-undermine-its-credibility.html.

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